For small business owners

Marketing that actually happens.

Weekly content in your voice for the solo operation: retail, service, wellness, trades. The kind of marketing that makes "next Sunday" finally arrive.

Try it for your shop →See all professions

Or run the free 30-second audit first. We tell you what your Google Business and website are missing for local search.

  • Founder-built · no VC
  • 7-day trial · no credit card
  • Cancel any time

A peek at what we write. Example: a local Facebook community group post

Generic

Hi everyone! 👋 Just wanted to introduce myself, I'm the owner of [Business Name] here in town! We offer the best [service] in the area and would love to support our community! Check us out and let us know how we can serve you! ❤️ #shoplocal #smallbusiness #community

In your voice

Long-time lurker here, finally posting. I run the candle shop on Maple, the one in the old Sears building. We rotate scents seasonally; the spring run just landed (rhubarb, chamomile, a "wet pavement after rain" one that sounds weird and is the best-seller). If anyone wants to drop by, I'm there Wed–Sun. Happy to give a free sample to fellow group members.

Built for the person who runs the whole thing.

You cut the hair, you fix the sink, you make the pies, you clean the teeth, you do the bookkeeping too. Marketing is the thing that keeps getting pushed to next Sunday, and next Sunday, and next. Ariadne writes your marketing layer every week, in your voice, so it actually happens.

What it writes for you.

  • Google Business posts each week, tuned to local search for your city and service. This is the single highest-leverage thing a small local business can do for being found.
  • Instagram and Facebook posts in your voice, practical and community-oriented, not generic "small business" platitudes.
  • Facebook group posts for local community groups, neighborhood groups, and chambers.
  • Referral emails to complementary local businesses, realtors, networking groups, and adjacent service providers.
  • Monthly SEO blog posts for your website, tuned to local "near me" searches.
  • Google Business, Yelp, and About-page bios, all three sections.
  • Review request emails, drafted in your voice for the customers most likely to leave a great Google review. The single biggest lever for showing up in "near me" results.

Campaigns when you need them.

Holiday hours change? Running a Saturday workshop? Got space for a vendor at your shop? Type the topic, pick the audience (customers, neighborhood, fellow shop owners), and Ariadne writes the campaign across Google, social, and groups in 30 seconds. Your weekly Sunday content keeps running too.

Local is the whole game.

Every piece of content references your actual city, mentions your team size honestly, and leans into the fact that you are not a chain. That local specificity is what makes a one-person operation outrank the franchise in "near me" searches over time.

Pricing.

Free 7-day sample week, no credit card. After that, $79/mo for Full Thread (every channel, every audience, the works). Cancel any time. One tree planted per paid subscriber per month through Trees for the Future.