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Privacy Policy

Effective date: April 17, 2026 · Last updated: May 7, 2026

Ariadne is a marketing content platform for solo practitioners and small businesses. We take your privacy seriously, and because some of you work with sensitive populations, we've been deliberate about what we collect, what we don't, and who we share it with. Please read this carefully.

1. Who we are

Ariadne ("Ariadne," "we," "us," or "our") operates the website at ariadnemarketing.com and the Ariadne marketing platform. To contact us about privacy matters: [email protected].

2. What this policy covers

This policy covers information collected when you use Ariadne: our website, onboarding flow, dashboard, and all related features. It does not cover third-party websites or services we link to.

3. What we collect, and why

3.1 Account information

When you sign up, we collect:

  • Email address: for authentication, weekly content notifications, and password resets
  • Password: stored as a bcrypt hash; we never see the plaintext

3.2 Practice information

During onboarding, you provide:

  • Your name, practice name, and location (city/state)
  • Your clinical specialty and ideal client description
  • Your website URL
  • Writing samples (bio copy, social posts, emails you've written)
  • Facebook group memberships and posting preferences
  • Referral contacts (provider names, roles, organizations)

This information is used exclusively to generate marketing content in your voice. It is never sold, shared with advertisers, or used to train AI models outside of your own content generation.

3.3 Website content (Jina.ai scraping)

If you provide a website URL, we fetch the text content of your homepage and About page using Jina.ai's reader service to enrich your voice profile. We store only the extracted text. Jina.ai processes this request on our behalf. See their privacy policy at jina.ai/privacy-policy.

3.4 Generated content

All content we generate for you (Google Business posts, social posts, referral emails, blog drafts) is stored in your account and belongs to you. We retain it to power your dashboard and weekly delivery workflow.

3.5 Google Business Profile data

If you connect your Google Business Profile, we request access via Google OAuth using the business.manage scope. This allows us to read your business name, location details, and GBP insights (search impressions, map views, website clicks). We store an OAuth refresh token (encrypted at rest) to maintain the connection. We do not post to your GBP without your explicit approval on each individual post.

Google user data is never used to train AI models. Your business location, GBP insights, and any other data accessed via the business.manage scope is used only to power the dashboard features described in section 3.8 below. It is not sent to Anthropic or any other AI provider for model training, and Anthropic's processing of API inputs we send (your voice profile and content drafts, not GBP data) is governed by their no-train-on-API-inputs default.

You can revoke our access at any time by clicking Disconnect Google on the GBP page in your dashboard. Your stored OAuth tokens are deleted immediately, and Google revokes the credential on their side. See section 11 for the full account-deletion flow.

3.6 Usage and technical data

We automatically collect:

  • Session data (encrypted, stored in an httpOnly cookie)
  • API usage logs (model name, operation type, token counts) for billing and cost management; not linked to your content
  • Standard server logs (IP address, request timestamps) retained for up to 30 days

We use Google Analytics 4 to understand site traffic and conversion patterns (which pages people land on, whether they finish signup, which audiences resonate). GA4 sets cookies in your browser; the data sent to Google does not include your name, email, or any content you generate. You can opt out by installing the Google Analytics Opt-out Browser Add-on or by enabling your browser's Do Not Track / Global Privacy Control signal.

We do not use any other third-party trackers (no Meta Pixel, no Hotjar, no advertising tags).

3.7 Payment information

Payments are processed by Stripe. We never see or store your credit card number, CVV, or full card details. Stripe provides us with a customer ID and subscription status. See stripe.com/privacy.

3.8 Google API Services: Limited Use

Ariadne's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements:

  • We use Google user data only to provide and improve user-facing features of Ariadne. Specifically: showing your Google Business Profile location and account info in your dashboard, generating drafts of GBP posts in your voice for your review and approval, displaying GBP insights (search impressions, map views, calls, directions, website clicks), and tracking which generated posts you have published.
  • We do not transfer Google user data to third parties except as necessary to provide or improve these features, to comply with applicable law, or as part of a merger, acquisition, or sale of assets where the user is given prior notice. Cloudflare hosts our infrastructure and stores the data on our behalf, governed by their data processing agreement.
  • We do not use Google user data to serve advertisements, and we do not have advertising partners.
  • We do not use Google user data to train AI models, ours or any third party's.
  • We do not allow humans to read Google user data unless we have your affirmative agreement, it is necessary for security purposes (for example investigating abuse), to comply with applicable law, or for internal operations and only on aggregated, de-identified data.

Your OAuth refresh token is stored encrypted at rest in our database. The token is used only to call the GBP API on your behalf for the features above and is deleted immediately when you disconnect Google or close your account.

4. What we never collect

We never collect, store, or process any information about your clients or patients. Ariadne is a marketing tool. You should never enter client names, session notes, diagnoses, or any protected health information (PHI) into Ariadne. If you do so accidentally, contact us immediately at [email protected] and we will delete it.

5. How we use your information

  • To provide the Ariadne service: generating and delivering weekly marketing content
  • To authenticate you and maintain your session
  • To send transactional emails (weekly content notification, password reset, billing receipts)
  • To process your subscription via Stripe
  • To display GBP insights in your dashboard
  • To improve our prompts and content quality (in aggregate, never tied to your identity)
  • To respond to your support requests and feedback

We do not use your data for advertising. We do not sell your data. Ever.

6. AI processing (Anthropic)

Content generation is powered by Anthropic's Claude API. Your writing samples, practice information, and voice profile are sent to Anthropic's API to generate content. Anthropic does not use API inputs to train their models by default. See anthropic.com/privacy for their data handling policy.

7. Email delivery (Resend)

Transactional emails are sent via Resend. Your email address and the content of notification emails are processed by Resend on our behalf. See resend.com/privacy.

8. Data sharing

We share your data only with:

  • Anthropic: to generate your content (writing samples, voice profile, practice info)
  • Stripe: to process payments (email, subscription tier)
  • Resend: to deliver emails (email address, email content)
  • Jina.ai: to scrape your website (your website URL only)
  • Google: OAuth token exchange and GBP data reads (per your authorization)
  • Cloudflare: infrastructure provider hosting the app and database

We do not share your data with any other third parties. We do not have advertising partners.

9. PHI and HIPAA

Ariadne is a marketing platform, not a clinical tool. The product is designed so Protected Health Information (PHI) never enters the system. We do not ask for, and you should not provide, client names, session content, diagnoses, or any identifying details about the people you work with. The onboarding flow asks only about you: your practice, your specialty, your voice, your location.

We are not a HIPAA Covered Entity or Business Associate, and we do not have a Business Associate Agreement (BAA) in place with our LLM provider. Your use of Ariadne for practice marketing does not create a HIPAA business associate relationship with us. If you input PHI into Ariadne against our design, you are responsible for that disclosure and its consequences. You remain responsible for ensuring your marketing practices comply with applicable professional and legal requirements.

10. Data retention

  • Active accounts: Data retained as long as your account is active
  • Deleted accounts: Account data deleted within 30 days of account deletion request
  • Generated content: Retained for the life of your account; you can delete individual pieces at any time from the dashboard
  • Server logs: Retained for 30 days, then automatically deleted
  • API usage logs: Retained for 90 days for billing auditing purposes

11. Your rights

You have the right to:

  • Access your data: email us and we'll provide a full export
  • Correct your data: edit your profile and voice settings any time in the dashboard
  • Delete your account and all associated data: email [email protected]
  • Disconnect Google: use the disconnect button on the GBP page; we delete your stored tokens immediately
  • Opt out of emails: use the unsubscribe link in any email; note that password reset and billing emails are transactional and cannot be opted out of

If you are located in California, the EU, or the UK, you may have additional rights under CCPA, GDPR, or UK GDPR respectively. Contact us to exercise them.

12. Cookies and sessions

We use a single first-party httpOnly session cookie to keep you logged in. We do not use advertising cookies, tracking pixels, or third-party cookies of any kind.

13. Security

Your data is stored in Cloudflare D1 (SQLite) with encryption at rest. Passwords are hashed with bcrypt. Sessions are encrypted. OAuth tokens are stored encrypted. All connections use TLS. We follow security best practices and review access controls regularly.

14. Children

Ariadne is not directed at children under 13. We do not knowingly collect data from children. If you believe a child has provided us data, contact us and we will delete it.

15. Changes to this policy

If we make material changes, we will notify you by email at least 14 days before the change takes effect. The "Last updated" date at the top of this page will always reflect the current version.

16. Contact

Questions about this policy: [email protected]

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